Can you name an Olympic gold medal winner who was publicly vilified for breaking (or appearing to break) an unpopular law? I can name two: Michael Phelps and Muhammad Ali.
Now granted, Phelps may float like a butterfly on steroids but he's no Ali, regardless of his 8 to 1 lead in Olympic gold jewelry. The former Cassius Clay took his place in the pantheon of American heroes by seamlessly cementing performance with personality. It's the latter that Phelps seems to lack. The recent dust-up over the infamous Bong Photo shows why when it comes to forging a legend, Phelps needs to turn up the heat.

Steve Levenstein was born & raised at the then-northern edge of metro Toronto...
read moreSome say Phelps did the right thing by profusely apologizing for the photo; stating that his actions were not appropriate for a role model. Hold on though, who elected Phelps to be America's role model? He could yet become one, but not by spouting the politically correct line his handlers would have him spout. There is no greater example of institutionalized hypocrisy than current drug laws that criminalize the use of marijuana while turning a blind eye to "acceptable" drugs like alcohol and tobacco. Anyone who's taken a toke (and you know who you are) is anything but ashamed of it, so why should Phelps be? His wooden apologies just don't come off as sincere, and when you lose sincerity, you lose respect. Who wins in this situation? Certainly not Michael Phelps, who has the threat of arrest by a self-righteous South Carolina sheriff hanging over his head regardless of what he says. Society also loses, in that this country's archaic and unfair marijuana laws once again come under the spotlight, embarrassing the authority figures who framed them. Phelps could do a lot for himself, his admirers, his generation and a huge silent majority out there by emulating what Ali did: take one for the team now and reap the rewards later.
To recap, in 1967, at the pinnacle of his pro boxing career, Muhammad Ali declared himself to be a conscientious objector when called up by his local draft board. Ali's stand against the Vietnam War cost him his greatest prize when the New York State Athletic Commission suspended his boxing license and stripped him of his WBA heavyweight title. It would be almost 4 years before Ali would be allowed to box again. By the time the Supreme Court unanimously reversed his conviction for refusing induction into the army (on June 28, 1971) however, he had become a champion of another sort. An entire generation saw Ali as their hero, someone who did the right thing by refusing to fight in an increasingly unpopular war. As mentioned, Muhammad Ali's almost saintly standing today owes much to that day back in 1967 when a young man stood up for what he believed in.
What does it all mean? Well, I'm not here to tell Michael Phelps what to do - he already has more than enough voices shouting in his swimmer's ear and besides, the most important voice he hears has to come from within. If I were him, however, I would take a page from Muhammad Ali's book. I'd use my celebrity megaphone to shout out to the waiting world what I really think: "The letter of the law goes against the spirit of the people. You can crush my endorsement deals like a box of stale Corn Flakes but you'll never crush my self-respect. Now who's with me?" ...read more blogs